Design. Build. Share

A customer configurator for Zumiez

Zumiez debuted with a single store in Seattle in 1978 and has grown to become a leading retailer of action sports apparel and equipment. More than 400 stores in North America and an online presence designed "for the world to experience" bring the unique Zumiez brand to skate, snow, and surf enthusiasts. The company loves and supports the sports their customers live for and it shows; everything they do revolves around customers, "the heart of our company."

Zumiez wanted to offer customers a new custom skateboard configurator called Build Your Own Complete using the Magento platform that powers their site. Perficient designed one that's as cool as the brand, fun to use and delivers awesome results.

  • Strategy
  • Branding & Customer Engagement
  • E-commerce Development
  • Hosting & Support Services

Reach All Riders

Make AConnection

Zumiez riders can choose from three distinct skateboard packages. Silver helps newer riders who want some guidance to get started. The Gold package speaks to skilled skaters who are ready to take their ride to a new level. Practically-pro riders find just what they need in the Platinum package. Riders at every level get a clever, customized experience.

Make it easy to

Keep 'em rollin'

The configurator serves up an intuitive, interactive experience so skaters can choose from a large selection of decks, wheels, bearings, trucks and grips. They can refine choices by brand, color, size, and price; if they want help or inspiration, it’s available at every step.

Source Of Inspiration

The inspiration section works hard for the Zumiez e-commerce team with a collage of easily adminable content blocks. They can showcase brand partners, promotions, social content, videos and recommendations from pro riders. Strong merchandising tools for Zumiez, the inspiration features also offer riders an immersive look into the world of skateboarding.

The Nitty Gritty

We created detailed illustrations for every component so novice riders—and purchasing parents—could understand what each part was and how it worked.

Whether building for ramps, rails, skate parks or the street, Zumiez riders can be confident that they’re building and buying their best board.

Dare To Compare

Whether they want to fit in or stand out, a cool share-and-compare display lets riders see in an instant how their custom board compares with other builders.


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Product Rollout

The custom skateboard experience doesn't end with the build. Skaters can buy their board, save it, share it, redesign it, or create another new ride. They can get in on the action and go deep into the world of skateboarding through an experience that's uniquely theirs. Our creative design talent and user experience skill helped Zumiez craft a configurator that keeps their brand partners involved and their customers inspired.

Want to know more? Let's Connect!

You bet, let's talk business!

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