Gander Mountain

Relaunch a Brand

Gander Mountain is the largest outdoor outfitter in the United States with more than 120 retail locations. Its goals to grow and expand within the outdoor market included the launch of a new e-commerce site, catalog and additional retail stores throughout the U.S in 2008.

The company selected Perficient in partnership with Enlighten to design and develop a robust e-commerce site, extending their brand on line.

“Perficient was chosen for their experience and knowledge in the development of transactional sites. Our stores feature national, regional, local and company-owned brands. Perficient helped create an extension of our well-known brand to the online community, making for a strong appeal for our consumers.”

- Peter HagemannDirector of e-commerce for Gander Mountain

Key Pieces

Refreshing the site to reflect Gander Mountain's brand image was a key focus. Improved navigation and product presentation was integral to boosting the online shopping experience.


Design and develop a solution focusing on Gander Mountain's unique brand and outdoor expertise. The company focuses on outfitting people for success in outdoor adventures and lifestyles. Unlike big-box competitors, Gander prides itself on store associates who live the lifestyle and are true experts. Replicating this service and personalization via the web was key in complementing the brand. Consumers needed to experience consistency across all channels, whether shopping by event, season or product.


The new site is a truly branded e-commerce solution with rich media integration for shopping ease. We included lifestyle imagery, clean navigation and the ability for consumers to shop by product, season or event just like they do in the Gander Mountain retail stores.

More Perficient Case Studies about Gander Mountain

Industry: Retail & Training

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Services: Strategy, Analytics & Reporting, Creative & Information Design, Interface Design

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